Driving Toward Sustainable Mobility: Exploring Factors Influencing Electric Vehicle Adoption Intentions in Indonesia

This research explores the factors influencing the willingness of consumers in Indonesia to adopt electric vehicles.The study combines government policy dimensions and IoV Technology aspects with an extended Unified Theory of Technology Acceptance model.Surveying 327 Indonesian consumers, the analysis reveals that positive attitudes towards electric vehicles, favorable government regulations, pricing value, pro-environmental orientation, and perceptions of ease of use significantly contribute to higher intentions of adoption.However, factors such as facilitating conditions, hedonic motivation and social influences did not emerge as influential drivers.These findings provide valuable insights for policymakers and industry leaders to develop strategies that promote the widespread adoption of electric vehicles in the Indonesian market.Specifically, the research suggests the importance of strengthening financial incentives, emphasizing the environmental benefits, and prioritizing positive consumer technology experiences to overcome barriers to adoption.