Examining Drivers of Electric Vehicle Purchase Intention in Indonesia's Mebidang Metropolitan Area

The manuscript investigates how the perception of government regulations in Indonesia impacts the relationship between price perception, brand image perception, and the purchase intention of electric cars.It aims to explore the moderating role of regulatory perceptions in the Indonesian automotive market, particularly focusing on consumer attitudes towards electric vehicles.This study analyzed factors shaping electric vehicle purchase intention among 384 car owners in Indonesia's Mebidang metropolitan area.A questionnaire measured price perception, facilities perception, brand image perception, government regulation perception and purchase intention.PLS-SEM analysis revealed significant positive effects of price, facilities and brand image on purchase intention.However, government regulation did not moderate the relationships as hypothesized.While providing initial evidence on drivers of electric vehicle uptake in Indonesia, the research is limited by its narrow geographic scope.Additional investigation across diverse consumer segments and locales will support manufacturers and policymakers to boost adoption