Values, Attitudes and the Behaviour Paradigm: A Systematic Literature Review

Values, which serve as fundamental motivators for attitudes and behaviours, have been extensively studied in social sciences. Scholars, beginning with Allport and Rokeach, have developed various theories and conducted empirical research to examine values as independent variables and their connections to other concepts. This article provides a comprehensive review of empirical studies utilizing Schwartz’s value model and corresponding measurement scales (Schwartz Value Scale, 1992 and Portrait Value Questionnaire, 2003) to analyse the relationships between basic human values, attitudes and behaviours. Additionally, we summarize the conditions under which an individual’s internal values activate and how they influence their actions. The analysis of the included articles concludes that basic human values, directly and indirectly, impact attitudes and behaviours regardless of the analytical approaches and contextual factors. Furthermore, the study found that the researchers observe these effects by considering a comprehensive value perspective, context, situational pressures or limitations, cognitive support, time and specific individual and national-level variables.