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This review examines recent interdisciplinary research to offer insights into the complex connection between innovation and sustainability in urban environments. This overview seeks to clarify the complex challenges and opportunities in modern urban environments by analysing studies from diverse fields, including marketing, finance, education, and tourism. This investigation aims to provide a comprehensive understanding of the complexities of urban development and emphasize the importance of integrated approaches in effectively tackling urban challenges.
Jenish Bezad Sukheswala - (2024) studied this question.