Analysis of Cornell Cooperative Extension under the Background of Big Data

In the era of knowledge economy, higher education has become the support and engine of socio-economic development, and the importance and urgency of its social service function have become more prominent. The content and form of services urgently need to be updated and innovated. Analyzing the history and current development status of typical university social services undoubtedly has important exemplary value. As one of the earliest universities born in the United States to serve society, Cornell University has a deeply rooted concept of social service, a complete social service system, and a unique social service promotion system. The development of information technology and big data has greatly improved the social service field of the university. In order to have a deeper understanding of the development track and operation logic of Cornell University's social service extension system, this paper adopts the method of literature research, historical research and case study to trace the source of Cornell University's social service concept and explore Cornell University's social service extension model -- agricultural extension project with advantages of traditional "land-grant college". Learn about natural resources, environment and sustainable energy development projects that keep pace with The Times, as well as youth development and family upbringing services for family education. This article believes that the social services provided by Cornell University under the social service promotion system have a strong academic and professional nature, and the direction, content, and social needs of serving society are highly matched and coupled, which helps the university form a complete social service system. Its mature social service promotion system and successful experience in social services have important implications for the construction and improvement of university social service functions.