Studying the prevalence of data in the media about wild berries using content analysis

Wild plants occupy an important place in the lives of many people, especially in Yakutia. These plants serve as a unique strategic resource and food product, and contribute to maintaining health. Natural gifts such as berries, nuts and mushrooms obtained from forests contain a high concentration of vitamins, minerals and beneficial properties. They are the most important basis for ensuring the lives of many residents living in remote areas of Yakutia, and serve as a source of income. The gathering, processing and sale of forest products has become a profitable business. The article reviews various aspects of the topic of wild berries in the context of mass media. The authors study the data to determine the frequency of news on this topic and their nature. As part of the study, the results of a sociological survey conducted among the population of the Republic of Sakha (Yakutia) were analyzed in order to find out which family members are engaged in berry picking and what are the ways of their access to the collection sites. The purpose of the study was to identify the key features of the coverage of this topic in the news. The results obtained can be used to develop strategies for the conservation and sustainable use of forest resources in Yakutia. This may involve supporting the development of local businesses related to the collection, processing and sale of forest products, as well as creating conditions for the conservation and use of forest areas on a long-term basis.