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Influencer marketing has emerged as a key component of contemporary brand communication strategies because it provides exceptional chances to interact with a wide range of people across cultural divides. This study examines the subtleties of influencer marketing tactics used in diverse cultural contexts and assesses how they affect customer behavior and brand performance. We investigate how brands negotiate cultural variations, modify content, and choose influencers to effectively resonate with target audiences globally through a thorough analysis of the research and case studies. We also examine the moral and legal issues that arise when cross-cultural influencers work together. This paper offers practical insights for marketers looking to leverage influencer marketing in multicultural settings by examining growing trends and successful initiatives
Pawan Pant (Thu,) studied this question.