On the Utilization of Hubei Intangible Cultural Heritage in Design Research

Under the background of economic globalization, cultural diversity becomes more and more important. As an important part of Chinese culture, Hubei's intangible cultural heritage has a profound historical heritage and unique artistic value, strengthening the design research of intangible cultural heritage elements is very crucial, and this paper discusses the research on the application of Hubei's intangible cultural heritage in visual communication design.