Understanding Rhetoric with Peircean Semiotic Concepts

This article starts from a conception of rhetoric as a process of "identification" and not the way in which it is traditionally defined, giving relevance to "persuasion", taking into consideration, the semiotic studies of Charles Sanders Peirce.The text presents historical references and characteristics that give relevance to the science of rhetoric, which has existed since Greek antiquity, as a way of combating violence through the argumentation of ideas.It brings some contributions from Peirce with his semiotics and pragmatist philosophy, presenting the paths linked to "speculative grammar", through which semiotic concepts contribute to the reflection of "common rhetoric", as is the case of communicative texts.