Development of new formats of banking activity in the conditions of digitalization

Performing important functions for the economy, the banking sector forms the foundation for the development of the national economy, its stable functioning. In a competitive environment, there is a need to find ways to improve banking models, in particular, based on the use of digitalization achievements. In such conditions, new models of banking activity are becoming increasingly widespread. The purpose of the study was to study the impact of information and communication technologies, the active implementation of which is a sign of the digitalization process, on the banking sector of the economy and to study one of the manifestations of such impact - the development of a new model of banking institutions (neobanks). The object of the study is the banking sector and innovative models of banking activity - neobanks. The article examines the indicators of the functioning of the banking sector of Ukraine in recent years, identifies the conceptual foundations of the development of a new model of banking institutions - neobanks, reveals the differences of neobanks from traditional banking institutions with mobile banking and the advantages of such a model of banking activity. The theoretical basis of the study was the work of modern foreign and domestic researchers devoted to the study of the consequences of the introduction of innovative information and communication technologies in banking, the formation of neobanks - banking formations of a new model based on them. The study used statistical analysis, methods of logical generalization and systematization, methods of comparative analysis and content analysis. The analysis of the main indicators of the functioning of the banking sector of Ukraine in recent years made it possible to substantiate the importance for banking institutions of finding ways to improve their activities, in particular, based on the use of the achievements of the digital economy. The conceptual foundations of the development of neobanking were determined, with their division into technological, competency, mental and motivational. The differences between neobanks and traditional banks with mobile banking were identified according to key comparison features. The views of scientists on the advantages of neobanks were analyzed and those that should be considered debatable were identified. The conducted research creates a foundation for further development of solutions to improve the activities of neobanks as a new promising model of banking activity, the emergence of which is due to the influence of the active implementation of information and communication technologies.