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October 11, 2025Journal of Communication and Management1 citations

The Role of Media in Promoting Gender Equality and Facilitating Effective Communication

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MPMayuree PalCRC. P. Rashmi

Key Points

  • Media significantly affects perceptions of gender roles and societal norms, contributing to gender inequality.
  • The analysis of media depiction revealed discrepancies in women's representation in leadership positions and communication.
  • A literature review combined with a survey highlighted the correlation between media consumption and gender-based communication patterns.
  • The findings suggest necessary changes in media representation to foster inclusivity and equality across genders.

Abstract

The relationship between gender equality and effective communication is crucial for promoting inclusivity and advancement in modern society. It examines the significant impact of media in advancing gender equality and enhancing effective communication. The media significantly influences public perceptions, attitudes, and behaviors regarding gender roles and stereotypes. The study examines multiple aspects, including the depiction of gender in media, the representation of women in leadership positions, and the impact of media messages on societal norms and communication behaviors. This study aims to analyze the portrayal of gender roles in media, investigate the correlation between media consumption and communication patterns across genders, and evaluate the representation of women in leadership roles within media organizations. The study will include an extensive literature analysis to establish a foundation in the current academic debate and a brief survey to collect quantitative data on media consumption habits and perspectives on gender roles from a varied participant demographic. This study elucidates the pivotal role of media in influencing gender equality and communication dynamics, thereby contributing to creating a more equitable media environment that promotes inclusive discourse among all genders.

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Cite This Study

Pal et al. (2025) studied this question.

synapsesocial.com/papers/68e9b1c9ba7d64b6fc1326fbhttps://doi.org/10.58966/jcm2025434
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