Background: Suicide is a leading cause of death worldwide, and India recorded an estimated 171,000 deaths by suicide in 2022. Media coverage can shape public behavior: responsible reporting may help prevent suicides. Stories that model coping and help-seeking can reduce suicide risk (Papageno effect), whereas sensational or detailed reporting can increase suicide rates (Werther effect). Although the Press Council of India issued national guidelines for responsible reporting in 2019, adherence has remained uncertain. Aim: To evaluate guideline adherence in a tier-2 city in Central India, comparing English- and Hindi-language newspapers. Materials and Methods: A cross-sectional content analysis examined all suicide-related news items published between 1 March and 31 March 2024 in one Hindi and one English daily. A coding instrument, derived from World Health Organization guidelines, captured harmful and protective elements. Descriptive statistics summarized frequencies, and differences between newspapers were tested using Pearson’s Chi-square and Fisher’s exact tests. Results: Of 110 eligible articles analyzed, harmful elements predominated: the deceased’s name appeared in 91.8%, the suicide location in 80%, and the method in the headline in 58.2%. Protective content was rare—only 12.7 % of items offered prevention information. Compared with English reports, Hindi reports more often included method details ( P < 0.05), emotionally explicit language ( P < 0.05), and lacked prevention information ( P < 0.05). Conclusion: Adherence to suicide-reporting guidelines was suboptimal overall, and English newspapers demonstrated better compliance than Hindi newspapers. Strengthening adherence to responsible-reporting standards is essential for suicide prevention.
Niranjan et al. (Thu,) studied this question.