Abstract Purpose The aim of this article is to assess the measures introduced in leading coastal destinations in Southern Europe in response to the growing dissatisfaction of local communities related to overtourism caused by cruise shipping companies and propose possible solutions to this problem. Methodology The research conducted for this article is qualitative in nature. The methodology of the research is based on the framework developed by E. Bell et. al.(2019). The research process consisted of eight stages. Findings The analysis showed that local authorities take the problem of overtourism seriously and undertake a number of measures to minimize the negative effects of overtourism. Local authorities initiated cooperation with cruise port authorities, leading to agreements aimed at reducing the number of cruise vessels handled simultaneously. Implications The findings contribute valuable knowledge to the field of sustainable tourism and destination governance, offering practical guidance for regions grappling with similar challenges. These findings could guide other coastal regions facing similar challenges, as careful analysis may reveal effective strategies to mitigate adverse impacts and ensure a fairer distribution of benefits among residents and show that preserving cultural heritage and protecting the environment remain essential for sustaining the long-term appeal of these valuable tourist hotspots. Originality This study provides original insights by focusing specifically on the impacts of cruise tourism in coastal destinations. This paper examines targeted, local policy responses and the interplay between municipal authorities, port administrations, and local communities. The research offers a deeper understanding of the socio-political processes that drive decision-making.
Kizielewicz et al. (Wed,) studied this question.