Voice-based assistants (VAs) are transforming digital corporate communication by fundamentally reshaping how organizations interact with stakeholders. Recent innovations in generative artificial intelligence, powered by large language models (LLMs), have led to the widespread adoption of VAs capable of perceiving their environment, making decisions, and automating processes in real-time. Their ability to simulate human-like empathy, combined with increased agency, enhances the naturalness and relatability of their interactions. Consequently, these assistants function as multimodal, customizable tools that can adapt to the varied ways organizations choose to integrate them into their workflows. In this article, we illustrate the current applications of VAs through real-world examples.
Mari et al. (Tue,) studied this question.