Rivalries motivate competitive performance but can also increase unethical intentions. Although extant theorizing treats this moral-motivational trade-off as inevitable, we show that rivalry's effect on unethical intentions depends on the tenor of the rivalry. Colder competitive relationships (hostile rivalries) exhibit the competitive profile documented in the literature: stronger motivation and increased unethical intentions. But warmer competitive relationships (amicable rivalries) involve a different competitive profile: stronger motivation without increased unethical intentions. Study 1 supported the assumption that participants could identify both amicable and hostile rivalries in their lives. These different rivalries evoked different judgments of warmth, but they did not differ in relationship duration, importance, or competitive domain. Study 2 demonstrated that amicable and hostile rivalries involve higher motivation compared to nonrival competition, but only hostile rivalries provoked stronger unethical intentions. This divergence can be partly explained by individuals' relative focus on the outcome of winning versus the process of competing against hostile (relative to amicable) rivals (Studies 2 and 3). Prompting participants to reflect on the value they derive from the process of competing against their hostile rival significantly reduced unethical intentions (Study 3). These findings encourage more nuanced theorizing about rivalry and identify pathways for organizations to leverage the motivational benefits of rivalry without the ethical trade-offs. (PsycInfo Database Record (c) 2026 APA, all rights reserved).
Chai et al. (Thu,) studied this question.