What question did this study set out to answer?

The aim is to analyze sustainable marketing practices in the context of heritage tourism.

February 21, 2026Family and Consumer Sciences Research Journal0 citationsOpen Access

Sustainable marketing of transformative heritage tourism By DeepakChhabra (Ed.), London and New York: Routledge, 2024. PP. 274. £27.74 (paperback), ISBN: 978‐1‐03‐238668‐3; £101.25 (hardback), ISBN: 978‐1‐03‐238666‐9; £27.74 (eBook), ISBN: 978‐1‐00‐928900‐9. ISBN 978‐1‐40‐023591‐9 (HC), ISBN 978‐1‐40‐023591‐0 (eBook)

DKDhika Amalia KurniawanSebelas Maret University BHBudhi HaryantoSebelas Maret University VAVivin Zulfa AtinaSebelas Maret University

Key Points

The aim is to analyze sustainable marketing practices in the context of heritage tourism.
Literature review on heritage tourism and sustainability
Qualitative analysis of marketing strategies
Case studies on effective practices
Identifies key sustainable marketing strategies
Highlights the importance of ethical considerations
Recommends best practices for enhancing heritage tourism

Abstract

No potential conflict of interest was reported by the author(s). The data that support the findings of this study are available upon request from the corresponding author. The data are not publicly available due to privacy or ethical restrictions.

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Cite This Study

Kurniawan et al. (Wed,) studied this question.

synapsesocial.com/papers/69994bdd873532290d01fea3 https://doi.org/https://doi.org/10.1002/fcsr.70051

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