This study explores how emotional attachment plays a significant role in converting causal interest into obsessive loyalty that drives people to spend and consume. Emotional attachment is a key factor in fandoms because being fanatic means being emotionally invested in something or somebody. We all are a fan and are emotionally attached, but do we draw a line where it has to be is a question mark. This research serves as a self-reflection on the spending and consuming pattern of us in the entertainment industry purely based on emotional attachment. This study also shows us how businesses could frame their business strategies in attracting their customers based on the consuming pattern. In this modern world with inexplicable technological advancement, especially AI (Artificial Intelligence) this study explores how AI helps the businesses in forecasting and shaping their strategies to transform hype into revenue. Through the course of the study, we will also be able to understand how social media, as a constructive tool, helps in understanding consumer preferences and passively induces consumers to invest in fandom related products. The study also concludes which category of the entertainment industry contributes more to fandom related economic impact. In summary the study explores the fandom driven economic impact, fandom behavior and business strategies that the businesses could potentially frame based on the spending pattern of fandom with social media being the essential tool and AI an evolving technology persuading investment in fan related products.
Tharunika et al. (Sun,) studied this question.