The year 2020 created a major impact in the minds of people because of the challenges created by COVID-19. There is a vast growth in digital technologies and e-commerce after COVID-19, and it has been adopted by many users who didn't use online shopping before. The objective of the study is to examine the role of digital technology in shaping consumer behavior and how social media influenced consumer behavior during the pandemic. The primary data were collected through a structured questionnaire, and the questionnaire was distributed to 125 respondents. The process resulted in the collection of 120 respondents completions on all parameters. The convenience sampling method is used to collect data, and for analysis, tools such as frequency, Garrett ranking, mean score and Kruskal-Wallis H test are used. The findings of the study state that “e-commerce and online shopping” are the major digital technologies that shape consumer behaviour during the pandemic. “Stay at home information” is the major factor that influenced customers to purchase through social media platforms.
Syed et al. (Wed,) studied this question.