The dual-path influence of gig-worker misfortunes on consumers' intention to use platforms - An experimental study based on takeout platforms

Key Points

• Consumer intention to use takeout platforms is influenced by gig-worker misfortunes, highlighting a dual-path effect.
• 64% of participants reported decreased intention to use platforms after reading about gig-worker misfortunes.
• Experimental study involved participants reacting to varying scenarios of gig-worker misfortunes and assessing their platform usage intention.
• Findings suggest that platforms may need to address gig-worker issues to maintain consumer engagement.