Economic Resilience and Sustainability - Vol. 2Factors Influencing Consumer Attitude Toward E-commerce: The Case of the Republic of North Macedonia | Synapse
March 3, 2026
Economic Resilience and Sustainability - Vol. 2Factors Influencing Consumer Attitude Toward E-commerce: The Case of the Republic of North Macedonia
Key Points
Consumer attitude towards e-commerce is significantly influenced by factors like trust and perceived ease of use.
Trust in online transactions emerges as a major influence on consumer willingness to engage in e-commerce.
Assessment of responses from North Macedonian consumers highlights key motivating factors for e-commerce participation.
Findings support the need for strategies to build trust and enhance consumer experience in online shopping.