What does this research mean for the field?

Service attributes and dynamic packaging positively influence consumer loyalty in the Egyptian airline industry, mediated by perceived value. Novelty: ClaimNovelty.CONFIRMATORY. Consensus alignment: ConsensusAlignment.SUPPORTS_CONSENSUS.

What question did this study set out to answer?

The aim is to investigate how service attributes and dynamic packaging influence consumer loyalty, with perceived value as a mediator.

March 16, 2026Open Access

An Empirical Examination of Service Attributes and Dynamic Packaging in Driving Consumer Loyalty: The Mediating Effect of Perceived Value in Egyptian Airlines

Key Points

The aim is to investigate how service attributes and dynamic packaging influence consumer loyalty, with perceived value as a mediator.
Quantitative survey-based approach targeting airline passengers in Egypt.
Utilized SERVQUAL dimensions to assess service attributes.
Examined the role of dynamic packaging in customer loyalty.
Identified service attributes significantly affect consumer loyalty.
Dynamic packaging positively influences perceived value.
Perceived value mediates the relationship between service attributes and consumer loyalty.

Abstract

https://www.abrj.org/Impact Factor 2.30 An Empirical Examination of Service Attributes and Dynamic Packaging in Driving Consumer Loyalty: The Mediating Effect of Perceived Value in Egyptian Airlines Author Details: Yasmine Ahmed Eltahan ESLSCA University, Giza, Egypt E-mail:Yamine.eltahan20bg@eslsca.edu.eg Abstract This study explains the antecedents of service attributes (Level of Service- Price of Service- Cost of Service) on consumer loyalty in the aviation industry, focusing on perceived value as a mediator and dynamic packaging as independent variable strengthen the whole relationship, as well as the impact of introducing new services on customer loyalty through new entity called (XYZ). The research used SERVQUAL dimension to measure service attributes. The study applies a quantitative, survey- based approach targeting airline passengers in the Egyptian aviation industry. The study contributes theoretically through integrating service quality with online dynamic packaging as positively impact perceived value and indirectly consumer loyalty in the aviation market also discussed the limitations and suggestion for future research Keywords: Empirical Examination, Service Attributes, Dynamic Packaging, Consumer Loyalty,Egyptian Airlines

An Empirical Examination of Service Attributes and Dynamic Packaging in Driving Consumer Loyalty: The Mediating Effect of Perceived Value in Egyptian Airlines

Key Points

Abstract

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