Objectives of Accounting Education in the Liberal Arts College.

Abstract This discussion refers to the objectives of accounting education in the four-year, undergraduate, liberal-arts college in which the accounting department is often the ugly duckling. A recent survey conducted by "Fortune" related to the educational backgrounds of the three highest-paid men in each of 300 of the biggest companies showed that 67 percent of the executives had majored in business economics, or engineering while 12 per cent had majored in liberal arts. Every effort should be made to bring some balance to this unseemly unbalanced situations and it would appear that accounting educators are just the ones to try, for they are supposed to have an equilibrium complex. In addition, an inferiority complex account has been opened for higher education in accounting by two well-known studies, and a huge debit has been placed in that account. Education in the liberal arts needs to be more conscious of its business and orient itself to the practical necessities of life while the useful art of accounting needs to be more intellectual than it is.