Financial Literacy and Investment Behavior of Household Women in Coimbatore City

The Savings and investment behavior plays an important role in ensuring the financial security of households. In many families, household women are responsible for managing daily expenses and planning future financial needs. This study focuses on analyzing the savings and investment behavior of household women in Coimbatore city. The main objective of the study is to understand the saving habits, preferred investment avenues, and factors influencing investment decisions among household women. The study is based on primary and secondary data. Primary data can be collected through structured questionnaires from household women in Coimbatore city. The analysis helps identify the common saving motives, investment preferences, and the level of financial awareness among women. The findings indicate that most household women prefer safe and low-risk investment options such as bank deposits, gold, insurance policies, and post office savings schemes. Factors such as income level, education, financial literacy, family responsibilities, and risk perception significantly influence their savings and investment decisions. The study also highlights the need for improved financial literacy and awareness programs to encourage women to participate in diversified investment opportunities. Increasing financial knowledge among women will help them make better financial decisions and contribute to the economic well-being of their families.