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April 3, 2026International Journal of Business Intelligence and Data Mining0 citationsOpen Access

Research on the impact of digital marketing campaign strategies on consumer buying intention

KDKoteswararao DondapatiNANaga Sushma AllurDDDurga Praveen Deevi

Key Points

  • This research aims to investigate how digital marketing campaigns influence consumers' buying intentions.
  • Analyzed various digital marketing strategies.
  • Conducted surveys to gather consumer responses.
  • Utilized statistical analysis to interpret data.
  • Identified key strategies that significantly boost buying intentions.
  • Demonstrated a correlation between targeted marketing and consumer engagement.
  • Showed variability in effectiveness based on different consumer demographics.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Dondapati et al. (2026) studied this question.

synapsesocial.com/papers/69cf59315a333a8214609e87https://doi.org/10.1504/ijbidm.2026.10077344
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