The subject of the study is the cross-modal correspondence between verbal and visual stimuli. Multisensory research is actively conducted in the world of psychology, physiology, linguistics, musicology, cultural studies, etc. Such studies are on the periphery of scientific interest in Russian science. Research material – cross-modal correspondences between verbal (quasi-words) and visual (image-photograph) stimuli were established through a series of psycholinguistic experiments (1,657 reactions). Respondents (232 people) were presented with visual stimuli of different nature (objects and mechanisms), which were real images; classical experimental pairs maluma-takete, bromley-brimley were presented to respondents in Cyrillic script; modeling of new quasi-words with specified sound-symbolic characteristics (buola-kikete) was based on numerous phono-semantic studies; the experiment conditions were complicated by the fact that in some cases quasi-words were presented not as a pair (like maluma/takete), but as a list, i.e. they were included in the four options offered (maluma/takete/buola/kikete). The statistical significance of the obtained results was checked using the criterion (Fisher angular transformation). On the Russian material, cross-modal correspondences were confirmed and established: (1) on the shape scale: back vowels /o/, /u/ and consonants /m/, /l/, /b/ are associated with round, smooth, and front vowels /i/, /e/ and consonants /zh/, trill /r/ and back consonant /k/ with sharp, angular; (2) on the size scale: front vowels /i/ are associated with small, back vowels /o/ - with large. The results obtained on the cross-modal correspondence of verbal and visual stimuli correlate with previously obtained data on other languages of various language families.
Shlyakhova et al. (Sun,) studied this question.