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The author of the article states that there is a problem of a controlled transition to the WWW of a passive audience that perceives online information on the type of traditional media consumers. In this regard, she suggests that researchers focus on the phenomenon of computer games that develop the ability of Internet users to evolve analytical thinking and work independently with information. Thus, the quality of proactivity is formed in the audience. The article deals with the classification of computer games that is relevant for new media. It is based on active action options for players. This is an instrumental embodiment of the subject-subject model of network communication.
Irina I. Volkova (2017) studied this question.