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In recent years, progress has been made toward artificial intelligence (AI) creativity, which I define as the production of highly novel, yet appropriate, ideas, problem solutions, or other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation should invest significant energy in studying AI and computer-assisted human intelligence, the ways in which they might yield creative breakthroughs, and how those innovations might impact—and be impacted by—workers, consumers, organizations, and society.
Teresa M. Amabile (Wed,) studied this question.