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Measles outbreaks in 2019 reached emergency levels in the United States, in addition to other countries such as the Philippines, Ukraine, Venezuela, Brazil, Italy, France, and Japan.1 The aim of our article is to provide an overview of the major social, psychological, and technological factors that led to these outbreaks in the United States. We also explore the policy landscape and potential solutions for public health researchers. Specifically, we address the social and contextual factors can provide health professionals with tools to develop an effective pro-vaccine response campaign for this highly contagious, preventable disease.
Benecke et al. (Tue,) studied this question.
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