Information Technology Adoption in Small Business: Confirmation of a Proposed Framework

This paper investigates which drivers affect information technology () adoption and which factors relate to a successful implementation in small businesses, where the adoption rate is traditionally low and the failure rate is high. The findings from this study suggest that customers are the main driving force of adoption. When it comes to implementation, our results suggest that managers/owner–managers must engage with five factors: organization, internal resources, external consultants, supplier relations, and customer relations. These findings give further insight into adoption in small businesses and highlight the importance of customer relations in the adoption process.