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April 20, 2026Acta PsychologicaOpen Access

TikTok as a tool for high education

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Authors

MSManuel SantosMHMelany HeblesFLFrancisco Liébana-Cabanillas

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Overview

Experimental study examines TikTok's impact on student motivation and performance in marketing classes, suggesting pedagogical benefits.

Key Points

  • The research aims to assess TikTok's effectiveness as a teaching tool in marketing education.
  • Four-group experimental design
  • Included measurements at the start and end of the course
  • Utilized differences in differences for analysis.
  • Significant improvements in motivation among students
  • Enhanced academic performance noted
  • Increased satisfaction with teamwork and collaborative learning.

Cite This Study

Santos et al. (2026) studied this question.

synapsesocial.com/papers/69e5c3ce03c29399140298c8https://doi.org/10.1016/j.actpsy.2026.106872
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