Adaptive reuse of industrial heritage from a tourism perspective presents a complex design challenge requiring a balance between heritage preservation, functional innovation, and diverse stakeholder expectations. However, current practices often face issues such as ambiguous demand interpretation and a disconnect between design generation and systematic evaluation. Addressing these limitations, this paper proposes and illustrates a human–machine collaborative design paradigm that integrates generative AI into a closed-loop process of “demand analysis–intelligent generation–comprehensive evaluation.” The method first employs Kansei Engineering and the KANO model to qualitatively extract and quantitatively prioritise heterogeneous user needs, translating subjective perceptions into structured design constraints and optimisation objectives. Next, these needs are encoded as text prompts to drive targeted spatial exploration by the generative AI tool Nano Banana AI. Finally, the TOPSIS method is applied for multi-criteria performance evaluation and solution selection. A case study of Shanghai Libo Brewery suggests that this paradigm can enhance design efficiency and show potential to outperform traditional methods across dimensions such as historical preservation, public accessibility, ecological integration, social inclusivity, and formal innovation. The research offers a quantifiable and systematically documented intelligent design methodology for industrial heritage renewal, while acknowledging the exploratory nature of the generative phase. Furthermore, it provides a visitor-demand-driven innovation pathway for developing industrial heritage tourism destinations, thereby potentially enhancing cultural experiences and tourism appeal at heritage sites. This research illustrates a move from an experience-driven paradigm toward a data- and value-driven approach, contributing theoretical methodologies to the intersection of cultural tourism and artificial intelligence.
Song et al. (Sat,) studied this question.