The online audience as gatekeeper: The influence of reader metrics on news editorial selection

This study provides a snapshot of the hierarchy-of-influences model in the new media environment through examining the effects of audience web metrics on editors. Surveying 318 gatekeepers, the study found that audience metrics influence editors in gatekeeping. Editors’ likelihood to monitor web metrics is affected by their journalism training. Gatekeepers who attach the importance of high readership to economic benefits are more likely to have different news decisions based on web metrics. The study suggests a revision of the hierarchy-of-influences model with more emphasis being placed on the role of the audience.