Audience-Persona-Driven Approaches to Humanitarian Disaster: Reporting in Narasi’s Aceh Flood Coverage

This study explores how audience-persona-driven approaches enhance the understanding of humanitarian disaster reporting, using Narasi’s coverage of the Aceh floods as a focal case. By examining how humanitarian narratives are constructed and interpreted across digital platforms, the analysis highlights the ways audiences engage emotionally, critically, and civically with crisis reporting. Audience personas—such as helpers, skeptics, and critical citizens—offer a lens for identifying distinct patterns of empathy, solidarity, moral judgment, and demands for accountability. These personas reveal not only how viewers respond to journalistic framing but also how they co-construct meaning through comments, affective expressions, and collective critique. This study demonstrates that Narasi’s reporting activates humanitarian values and fosters participatory public engagement, showing the potential of persona-based analysis to illuminate the complex interplay between narrative framing, paratextual cues, and audience interpretation. Ultimately, this approach underscores the value of integrating audience-centered perspectives into contemporary humanitarian communication research.