The communicative rationality of the citizen corporation is the subject of this work. The article substantiates the relevance of the communicative rationality of social institutions and communicative action in the knowledge society, in contrast to the goal-rational action characteristic of bureaucratic management systems. Nevertheless, the article emphasizes that the introduction of bureaucratic management principles has led to the eradication of favoritism in decision-making, including in appointments to positions. The model of effectiveness of any system built on bureaucratic principles represents a mechanistic tradition of thinking that excludes personal characteristics and relationships as irrelevant to job tasks. The differences between the approaches of the French and Anglo-Saxon schools in understanding the model of corporate citizenship are noted. The advantages of corporate citizenship practices for commercial companies are highlighted. The stages of development of corporate citizenship are also discussed. Among the research methods, literature analysis stands out, which allowed for the systematization of information about the advantages of the corporate citizenship model and its stages of development in the company, as well as case studies. The main conclusions of the conducted research are as follows: 1. The citizen corporation is a phenomenon whose activity is based on communicative rationality and communicative action, which is relevant for the knowledge society. 2. Corporate citizenship practice helps the company build consumer trust, stand out favorably against competitors, attract new talents, increase employee engagement, and reduce turnover levels. 3. The development of corporate citizenship occurs in 5 stages: basic, engagement, innovative, integrated, transformative. Examples of corporations implementing socially responsible practices based on communicative action, i.e., in collaboration with the target audiences of the companies, are provided. Such illustrations include the activities of companies like Microsoft, the Russian gold mining company Polymetal, Public Joint Stock Company Norilsk Nickel, and others.
Larisa V. Sharakhina (Wed,) studied this question.