What question did this study set out to answer?

This research aims to explore how gamified loyalty programs affect customer retention specifically in local supermarkets in Kozhikode.

May 7, 2026Open Access

Gamified Loyalty Programs and Customer Retention: A Study on Local Supermarkets in Kozhikode

Key Points

This research aims to explore how gamified loyalty programs affect customer retention specifically in local supermarkets in Kozhikode.
Conducted a randomized trial in local supermarkets
Implemented a gamified loyalty program
Analyzed customer retention rates before and after program introduction
Gamified loyalty programs increased customer retention rates by 30%
Customer engagement scores improved significantly post-implementation
Overall sales metrics showed a positive upward trend during the study period

Abstract

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Gamified Loyalty Programs and Customer Retention: A Study on Local Supermarkets in Kozhikode

Key Points

Abstract

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