Influence of Social Affordances of E-book Platforms on Identification and Subscription Intention: Role of Message Credibility

Key Points

• The study aims to examine how social features of e-book platforms and message credibility influence readers' identification and subscription intentions.
• Survey of individuals with e-book platform subscription experience (N=341)
• Analysis of social affordances including interactivity, recommendations, and self-expression
• Hypothesis testing related to identification perception and subscription intention
• Social affordances significantly enhance readers' identification perception, increasing subscription intention (p<0.05).
• Message credibility influenced by reader-related activities positively affects interaction and self-expression, strengthening identification perception.