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May 1, 2002Communication Theory

Entertainment?Education and Elaboration Likelihood: Understanding the Processing of Narrative Persuasion

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Authors

MSMichael D. SlaterDRDonna Rouner

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Slater et al. (2002) studied this question.

synapsesocial.com/papers/6a018d1e449274ec075c9d10https://doi.org/10.1111/j.1468-2885.2002.tb00265.x
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