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Abstract Strategy for a firm is a long‐term plan that persists. The enduring viability of these strategies depends on the ecological and environmental aspects of the firm, termed as sustainability. To address this concept, sustainable strategic management (SSM) has been introduced in the management domain. Over the last 30 years of the introduction of SSM, very few studies have systematically reviewed the researches in this purview. Therefore, this study examines the extant structure and future scope of the research on SSM through an inclusive bibliometric analysis of 221 articles. The database of Scopus and Web of Science is used in this study to sample these documents. The crucial contributors of the comprehensive literature are identified through the analysis of bibliographic coupling, citation analysis, co‐authorship analysis, co‐word analysis, co‐citation analysis and country publications, affiliations and collaboration map. The co‐citation analysis classifies the key thematic research interests into cluster of four, based on the co‐cited documents. However, the co‐word analysis identifies the co‐occurrence of keywords in the sampled documents. The country publications, affiliations and collaboration map indexes UK and USA as the top most country on number of articles and collaboration pattern and Europe and Asia as the prime continent on dominating the studies on SSM. The study provides insights on the current studies on SSM, which can be useful for researchers.
Rao et al. (Mon,) studied this question.