This study aims to provide foundational data for establishing differentiated management strategies and developing a trainee-centered operational system in Jiu-Jitsu academies by examining the effects of service quality on training satisfaction, re-enrollment intention, and recommendation intention. To achieve this goal, a survey was conducted from January 12 to February 21, 2026, using G Company’s online survey platform, targeting trainees enrolled in Jiu-Jitsu academies located in Seoul and Gyeonggi Province. Of the 334 responses collected, 327 valid questionnaires were analyzed after excluding seven incomplete or insincere responses. Data were analyzed using SPSS 29.0, employing exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The results revealed that, first, among the dimensions of service quality, assurance, reliability, and responsiveness had significant effects on training satisfaction, in that order. Second, reliability, assurance, empathy, and responsiveness significantly influenced re-enrollment intention. Third, reliability, assurance, empathy, and responsiveness had significant effects on recommendation intention. Based on these findings, Jiu-Jitsu academies should adopt trainee-centered management approaches to enhance service quality and strengthen their competitive advantage.
Lee et al. (Thu,) studied this question.