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A historical antagonism between the proponents of qualitative fieldwork and of survey research has prevented recognition of the benefits to be gained by employing both methods in the same study. Each method can be greatly strenthenedby appealing to the unique qualities of the other. Through examination of a number of cases in which the methods have been integrated, it is possible to discern important benefits is design, data collection, and analysis. In order tofully exploit the advantages of integration, however, adjustments in traditionalprocedures will have to be made, thereby yielding a new style of social research.
Sam D. Sieber (1973) studied this question.