Pertinent Concepts of Virtual Art

The paper studies the virtual art phenomena emerging as a result of active interplay of digital technologies and art that started in the mid-20th century. This interplay resulted in significant changes in the techniques of the creative art, as well as in the appearance of new trends and genres of art. In addition, the audience’s perception of the work of virtual art has undergone transformations also. The latter is related to interactivity as an integral component of virtual art. At the same time, artworks have different levels of interactivity—from the traditional passive perception, e.g. in the format of virtual museum tours, to the active participation of the viewer in the creation of the work of art. The aim of the paper isto determine the current concepts of virtual art based on the analysis of iconic art projects that represent different methods of working with virtual reality technology. The paper examines the phenomenon of virtual art from several viewpoints: the revival of the artist’s work methods, the peculiarities of the perception of the work of art in the virtual space, and the formats and issues of archiving virtual art projects.