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April 1, 2011Perceptual and Motor Skills135 citations

Effects of Interior Colors on Mood and Preference: Comparisons of Two Living Rooms

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KYKemal YıldırımMHMehmet Lütfi HidayetoğluAÇAyşen Çapanoğlu

Key Points

  • The study aims to determine if different interior colors evoke distinct moods in fictional living room settings.
  • Used digital images of two imaginary living rooms with fixed spatial characteristics and varied colors (warm, cool, achromatic).
  • Participants rated rooms on various mood-related measures (e.g., arousal, excitement, spaciousness).
  • Warm colors led to higher ratings for high arousal, excitement, and stimulation.
  • Cool colors were associated with lower arousal but higher ratings for spaciousness and restfulness.
  • Women generally rated the rooms more positively than men, indicating sex differences in color perception.

Abstract

The purpose was to assess whether various colors across room interiors do, in fact, evoke different moods. Digital images of two imaginary living rooms were used as the experimental settings. For each of the experiments, the rooms' spatial characteristics were fixed, with only the colors changed: either warm, cool, or achromatic colors. As predicted, warm colors tended to produce stronger participant responses when rating the scene on "high arousal," "exciting," and "stimulating." Cool colors tended be associated with "not very arousing," but to be rated higher on "spacious" and "restful." It is generally assumed that cool and achromatic colors evoke calmer and more peaceful emotions. The study's results show that the spatial characteristics of the imaginary spaces themselves affected participants' responses only on measures of "happiness" and "vividness." Lastly, sex differences were also found, with women's ratings generally more positive than those of men.

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Cite This Study

Yıldırım et al. (2011) studied this question.

synapsesocial.com/papers/6a09e74300274e073d45c4e8https://doi.org/10.2466/24.27.pms.112.2.509-524
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