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This article proposes that a Diffusion of Innovations framework, popular in many disciplines, can be used as a theoretical basis for examining the underlying forces driving both End User Computing and OfBce Automation. It reviews how these two phenomena are currently being treated in the literature, and how, although they appear to be quite similar both in definition and application, they have quite different viewpoints of the users' acceptance of information technology. The article suggests that the difference in these viewpoints is more one of perception than substance. The diffusion of innovations framework is then reviewed and some modifications to one of the more popular models are suggested. Finally, the model is applied by examining the acceptance of personal work stations within organisations.
Gary C. Moore (1987) studied this question.