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Adopters and non-adopters of home computers were contrasted in terms of their demographics, psychographics, and experiences with technical consumer prod-ucts. Experiences with other computer-related products and services were found to playa major role in movement toward purchase of a home computer. Further, the profile of the adopter appears to be consistent with that of a particular type of creative consumer. Studies of the adoption process for innovations have generated different profiles of the consumer innovator. The early literature from rural sociology painted a picture of the innovator as something of a misfit in society. For example, Barnett (1941) found that the disgruntled, the maladjusted, the frustrated, or the incompetent are preem-inently the accepters of cultural innovations and change. More recently, the consumer behavior literature has por-trayed innovators as socially integrated (Schiffman and
Dickerson et al. (Thu,) studied this question.
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