Key points are not available for this paper at this time.
This paper advances a theory of persuasion in marketing based on behavioral (rather than attitudinal) change. It considers fundamental conceptual issues, comparisons with other theories of persuasion, potential for marketing applications, and suggestions for future research.
Funkhouser et al. (Thu,) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: