Key points are not available for this paper at this time.
Journal Article Consumer Energy Research: A Review Get access Gordon H. G. McDougall, Gordon H. G. McDougall Search for other works by this author on: Oxford Academic PubMed Google Scholar John D. Claxton, John D. Claxton Search for other works by this author on: Oxford Academic PubMed Google Scholar J. R. Brent Ritchie, J. R. Brent Ritchie Search for other works by this author on: Oxford Academic PubMed Google Scholar C. Dennis Anderson C. Dennis Anderson Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 8, Issue 3, December 1981, Pages 343–354, https://doi.org/10.1086/208875 Published: 01 December 1981 Article history Received: 01 September 1981 Revision received: 01 October 1981 Published: 01 December 1981
McDougall et al. (1981) studied this question.