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November 1, 1983Journal of Marketing Research117 citations

Improving Random Respondent Selection in Telephone Surveys

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DODiane O'RourkeJBJohnny Blair

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Abstract

A split-ballot respondent selection experiment was conducted on a probability sample of Illinois residents surveyed by telephone. Respondent selection was conducted in two ways: in a random half of the 2252 households, all adults were enumerated and one was selected randomly; in the other half, household informants were asked to identify the adult in the household whose birthday was the most recent. Results indicate that the birthday method is valid and effective.

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Cite This Study

O'Rourke et al. (1983) studied this question.

synapsesocial.com/papers/6a0f819296ccf432805fae6fhttps://doi.org/10.1177/002224378302000409
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