December 1, 1995Academy of Management Journal452 citations

Rational and Social Theories as Complementary Explanations of Communication Media Choices: Two Policy-Capturing Studies.

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Abstract

Recent media choice research has focused on attempts to determine what theory best explains people's choices of communication media. Two within-subject policy-capturing studies support the notion t...

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Webster et al. (Fri,) studied this question.

synapsesocial.com/papers/6a0fdba99e54838161fd4a19 https://doi.org/https://doi.org/10.2307/256843

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