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Journal Article Self Concept, Ideal Self Concept, and Consumer Purchase Intentions Get access E. Laird Landon, Jr. E. Laird Landon, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 2, September 1974, Pages 44–51, https://doi.org/10.1086/208590 Published: 01 September 1974
E. Laird Landon (1974) studied this question.