Consumers, clothing retailers and production planning and control in the smart city

Though there has been much talk of smart cities, it is still unclear what the concept means and what the role of their inhabitants might be in the development of such cities. There is a tendency to focus on technology and infrastructure and forget that cities are places for people to live. To counter this, smart city planners need to recognise that people’s needs can and should influence and shape their environment, rather than concentrating too much on technology or the built environment. In order to understand how smart cities can serve the needs of their inhabitants, we will examine the specific example of the fashion clothing industry and its development of omni-channel retailing. This will show that retailers, driven by technology-smart and fashion-conscious consumers, are reshaping the clothing supply chain to achieve greater integration, flexibility and speed. Central to this process is the manufacturers’ ability to create production planning and control (PPC) systems capable of operating effectively in an omni-channel environment. The paper presents a Composite Model of Enterprise Planning which can aid the development of such PPC systems. The paper concludes that changes within the fashion clothing industry indicate how smart cities can develop and are developing, and that although these changes are facilitated by technology, they are driven by the necessity to meet consumers’ needs.